Flowers In Space-Holistic Design and Intuitive Creative Direction
Emily Baker | Creative Lead + Art Direction
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Tailored Brands Portfolio

 Men's Wearhouse National Campaign Art Direction & Styling (2018–2022)

Led and executed the visual identity, art direction, and styling for nationwide multi-channel marketing campaigns across a five-year tenure with Tailored Brands. Managed the creative progression of the annual retail calendar, developing cohesive seasonal themes that scaled from large-format physical storefront windows across hundreds of national brick-and-mortar locations to digital platforms and national print media.

National Bridal & Formalwear Campaigns

  • The Narrative: Concepted and art directed the visual storytelling for the core annual wedding rollouts. Transitioned the legacy formalwear aesthetic into an elevated, modern lifestyle narrative focusing on rich textures, natural lighting environments, and intentional spatial layouts.

  • Media Impact: The creative execution and distinct editorial styling direction, shot by Meg Smith, achieved national media traction, resulting in a featured campaign recognition in Brides Magazine.

Seasonal Spring Prom Campaigns Engineered high-energy, youth-centric seasonal themes for the critical spring prom retail window. Balanced premium tailoring standards with contemporary styling trends, color stories, and dynamic group compositions designed to capture the attention of a younger demographic across storefront signage and multi-asset digital touchpoints.

The Narrative: Managed the visual identity for rolling seasonal inventory drops and new product line introductions. Created distinct micro-aesthetics for each collection, ensuring new fabrics, casual-wear expansions, and modern cuts were highlighted through strategic prop styling, background textures, and tailored set environments.

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