Home + Interiors: Living Environments & Technological Integration
I approach interior art direction with an emphasis on atmosphere and lived-in luxury. By architecting spaces that feel both curated and authentic, I help brands integrate complex products—from high-end technology to artisanal furniture—into the personal narrative of the home.
Key Expertise: Set Direction, Environmental Storytelling, Lifestyle Production, & Lighting Atmosphere.
I.Samsung | QLED Design Story
The Work: I collaborated with the brand to create the lifestyle environments for the worldwide Samsung QLED launch campaign, focusing on the seamless integration of high-end technology into elevated home interiors. My role involved leading meticulous set direction and prop styling to ensure the product felt like a natural, sophisticated element of a modern, lived-in space.
My strategy centered on Softening the Tech. I moved away from cold, clinical electronics advertising and instead utilized warm textures, organic forms, and intentional lighting to make the technology feel aspirational and domestic. I oversaw the visual narrative to ensure the QLED display was presented as a piece of art within a premium interior context. Photographed by Collin Hughes.
II. Aquilo Interiors | Architectural Digest
The Work: I provided interior styling and bespoke floral design for this Architectural Digest feature of Prentice Penny’s Los Angeles home, designed by Carmen Smith of Aquilo Interiors. My role involved curating vintage glassware and architecting floral installations that complemented a vibrant, pop art-heavy environment. For each room, I developed a specific botanical narrative—from expansive meadows in the eat-in kitchen using foraged pepper tree branches and tulips to unusual pairings like Anthurium and Amaranth in the bedroom spaces.
To meet the high standards of an Architectural Digest editorial, I worked closely with the design team to amplify Carmen Smith’s signature maximalism through tactile and botanical storytelling. I chose rare plants and architectural florals to balance the bold interiors of Prentice’s family home in Baldwin Hills, complementing the art by black creators throughout, and creating a lived-in yet curated atmosphere. By integrating foraged elements with eclectic pop pieces, I helped produce a visual story that resonated with the magazine’s elite readership and maintained the integrity of the designer's vision. Photography by Stephen Paul.
III. Sonos | Ambient Sound Environments
The Work: I directed the environmental styling for a series of lifestyle campaigns and in-house sound demos at their Santa Barbara headquarters, emphasizing the invisible nature of high-quality sound. I curated spaces that reflected a minimalist, design-forward aesthetic, ensuring the speakers felt integrated into the architectural flow of the home.
For Sonos, I focused on Sensory Minimalism—creating a visual representation of sound through atmosphere. By balancing clean lines with tactile interior elements, I developed a digital-first visual language that communicated the premium quality of the brand. I managed the set composition to ensure the hardware felt both essential and unobtrusive within a luxury lifestyle framework. Photographed by Anna Wolf.
IV.Fully (by Herman Miller)
The Work: I directed the interior styling and set direction for Fully, focusing on the intersection of ergonomic utility and elevated interior design. My approach involved situating high-performance workspace furniture within authentic, lived-in environments that felt both productive and soulful.
A visual narrative of the integrated workspace was created by looking at the IRL home office spaces we have made since our transition towards remote work. I moved away from the traditional office aesthetic to create a digital language that emphasized wellness and movement within the home. By choosing organic textures and personal, eclectic artwork created by our real-world talent, I orchestrated worlds where the technical furniture transformed into a premium lifestyle choice, driving high engagement across e-commerce and editorial platforms. Photographed by Todd Selby.
Outer | Outdoor Living & Environmental Styling
The Work: I led the environmental styling for Outer, focusing on the intersection of durable outdoor furniture and elevated residential design. I managed the set production to situate the "outdoor room" as a space that felt as curated and comfortable as a high-end interior.
My strategy for Outer was rooted in Lifestyle Durability. I developed visual narratives that communicated both the luxury and the weather-resistance of the product, helping the brand stand out in the competitive outdoor CPG market. By prioritizing organic textures and lived-in atmospheres, I created a digital-first identity that emphasizes the product's quality while maintaining a sophisticated, editorial edge.
