Lifestyle, Fashion & Tech
This category represents my work with global market leaders where high-volume commercial production meets rigorous aesthetic standards. I specialize in directing visual assets that communicate movement, utility, and lifestyle-prestige. Whether building an aspirational minimalist editorial for Kinfolk or a high-energy campaign for Nike, I maintain a premium brand integrity that thrives across high-traffic digital platforms.
I.Kinfolk Magazine, Kinfolk Home Book
The Work: I managed the interior styling and environmental direction for several Kinfolk features, including the Kamm-Brower Home and the On a Grander Scale editorial. This work extended into the Kinfolk Home book, Interiors for Slow Living, where I focused on creating curated, serene environments that defined the brand’s signature minimalist aesthetic.
By using natural light and intentional open space, I developed a sense of stillness and high-end modernism. This project required an elite level of aesthetic discipline, prioritizing texture and composition to tell a quiet, impactful story. By focusing on the intersection of art and daily life, I produced collaborative imagery that resonates with a globally recognized audience of design-conscious readers.
Photographs by Pia Ulin and We Are The Rhoads. Creative Director: Anja Charbonneau of Broccoli Magazine
II.Syng - Speakers Designed By Music Snobs
The Work: I directed the environmental styling and set narratives for Syng, focusing on the triphonic nature of the hardware. I created visual worlds where the product functioned as a sculptural centerpiece, balancing high-tech materiality with a warm, sophisticated domesticity.
By utilizing clean lines and a specific play of shadow and light, I helped define a visual language that matches the brand’s disruptive technology. I organized sets that moved away from traditional electronics marketing to position the speakers as essential design objects, driving a premium narrative across digital and editorial channels.
III.Nike -Women’s Bras & Leggings
The Work: I built high-energy visual environments for the Nike Women’s Bras and Leggings lifestyle and editorial campaigns. My focus was the intersection of athletic performance and urban culture, creating a visual language rooted in the brand’s global heritage.
I balanced a vibrant energy with a calming, natural atmosphere by situating the yoga and exercise environments within the soft landscapes of Topanga Canyon. By highlighting movement and materiality against these high-impact outdoor backdrops, I produced aspirational, stop-the-scroll imagery. This direction allowed the product to remain culturally relevant while maintaining the elite aesthetic standards of the brand.
IV.PAIGE - Holiday Gift Guide
The Work: I refined the editorial prop styling and environmental direction for PAIGE, focusing on the luxury craftsmanship of premium denim. I curated sophisticated, minimalist sets with botanicals and holiday elements that allowed the texture and fit of the product to lead the visual narrative.
My approach for PAIGE centered on tactile luxury. I utilized specific lighting and furnishing elements to highlight the high-end materials of the collection. By creating a refined, editorial atmosphere, I solidified a visual identity that resonated with a luxury-focused audience across web and social platforms.
V.Otterbox
The Work: I constructed the product-focused lifestyle imagery for multiple campaigns for Otterbox, focusing on the intersection of rugged durability and modern digital aesthetics. My role involved creating set environments that communicated the technical reliability of the product while maintaining a high-energy, consumer-aligned feel.
My strategy for Otterbox across all channels centered on elevating utility. I developed visual narratives that positioned technical protection as a high-end lifestyle choice. By utilizing sharp, structural set direction, I helped the product feel as sophisticated as the devices it was designed to protect.
