Four Sigmatic National Campaign Art Direction & Product Styling (2019–Present)
Led and executed the visual identity, art direction, and prop styling for foundational product launch and brand campaigns with Four Sigmatic. Managed the creative strategy to position functional wellness as an approachable, vital daily ritual, developing a cohesive visual language that seamlessly balances raw, organic textures with clean, premium retail aesthetics. Engineered to scale across high-traffic e-commerce platforms, digital marketing channels, and social-first campaign touchpoints, the distinct creative direction and core visual assets have proven so effective and enduring that the brand continues to utilize them as foundational marketing imagery in 2026.
