Brand Development & Graphic Design-Visual DNA & Digital Architecture for the Creative Economy
My work in brand development focuses on creating holistic identity systems that move beyond static design to build scalable digital ecosystems. I specialize in building a brand’s Visual DNA—an integrated language of typography, color theory, and graphic systems that allows a brand to speak consistently across every touchpoint. From the high-concept artistry of BZIPPY to the communal spirit of Wonder Mountain Open Source Space (WMOSS), I develop frameworks that feel both culturally relevant and commercially enduring.
This section reflects my belief that a brand’s identity is a living system. Whether launching an inaugural workshop series like Collage with Clay or defining the aesthetic legacy of Sword+Fern, I prioritize a strategic approach to graphic design. I translate complex artistic visions into accessible digital narratives, managing everything from social-first marketing assets to end-to-end brand books. These projects represent a deep commitment to elevating the public presence of artists and creative entrepreneurs through disciplined, sophisticated design execution.
Select Clients: BZIPPY. Wonder Mountain Open Source Space. Sword+Fern. Flowers In Space.
Key Expertise: Holistic Identity Creation, Typography, Social-First Digital Strategy, Brand Architecture, & Experiential Marketing Design.
BZIPPY | Brand Identity & Workshop Launch
Creative Marketing & Digital Design
The Work: I led the comprehensive marketing strategy and graphic identity for BZIPPY, overseeing the visual narrative for both the primary brand and its local community initiatives. A cornerstone of this role was the conceptualization and design of the branding for Collage with Clay, the studio’s inaugural in-person workshop series in Los Angeles. I produced the entire suite of marketing materials and digital assets, marking the first time this internationally recognized ceramicist offered public programming in their career.
By developing a distinct graphic language for these local workshops, I successfully translated the high-end BZIPPY aesthetic into an accessible, community-focused digital campaign. I managed the end-to-end creative for all promotional assets—from social media storytelling to internal studio materials—establishing a high-demand sub-brand that drove immediate engagement within the Los Angeles art and design community. My work prioritized a cohesive, professional visual standard that effectively expanded the studio’s reach beyond traditional retail and into experiential marketing.
WMOSS (Wonder Mountain Open Source Space) | Minimalist Brand Identity
The Work: I conceptualized and executed the visual identity for this artist residency, creating a brand mark and digital system that reflects the expansive, open-ended nature of the desert landscape. The branding focuses on clarity, inclusivity, and a contemporary, non-profit aesthetic.
For WMOSS, I designed a Living Identity—a brand system that is flexible enough to showcase diverse artist works while maintaining a strong, recognizable core. I managed the entire digital rollout, ensuring the typography and layout felt both grounded and aspirational across the website and donor-facing materials.
Sword+Fern | Holistic Brand Architecture & Identity
The Work: I directed the total brand evolution of Sword+Fern, a sustainable jewelry line and community hub that functioned as both an artist’s studio and a retail apothecary. I led the design of all digital and physical touchpoints, from the e-commerce interface to social marketing campaigns. By utilizing botanical and mythological motifs, I built a cohesive visual world that felt both ancient and modern, establishing a genderless aesthetic that resonated with a global audience.
Over 15 years, I scaled the Sword+Fern identity from a boutique studio to a widely recognized brand featured in The New York Times, Refinery29, ELLE Japan, and Nylon. I developed the brand’s visual narrative to a level that attracted partnerships with major retailers and national advertisers; the collections were featured in global ad campaigns for Levi’s and Frye Boots, and were carried by retailers including Anthropologie and Alternative Apparel. My work prioritized a precise visual hierarchy and a consistent brand voice, maintaining the brand's premium, artisanal integrity across print, digital, and televised media.
