My new set design work for Samsung featured in Architectural Digest

My new set design work for Samsung featured in Architectural Digest

With the launch of #TheNewQLED TVs by Samsung recently, I'm proud to share I designed the sets and props for the worldwide campaign - featured in Architectural Digest this week.

Visit my website page, 'production design' to see more images of the work I did for the campaign and some fun behind the scenes shots.

Thanks to my incredible clients, our Korean agency Cheil, my amazing vendors in Los Angeles and my artist friends who created and lent their work for the shoot: Azsa West, Bwana Spoons, Tara Jepsen, my great art crew, and photographer Collin Hughes.

#Cheil #Samsung #BakerSetDesign

https://www.architecturaldigest.com/story/samsung-qled-tv-ambient-blends-into-your-wall